Talk:Big Box Retail Push/@comment-406569-20140915175734

This is a perfect indoor mobile AR use case. It can be implemented today with existing tools and I think it already has been tested in several stores in Korea.

That said, there is only one source/publisher of AR experience (the big box retailer) and they will want to control the user experience, branding and promotional messages.

This is pure publishing: one (retailer) to many (customers). The fact that the user can have a profile is helpful for filtering the experience but not a differentiator.

This company will definitely not want customers (captive audience) to receive  AR experiences published by other providers. They will want to reduce having any third party pushing information into their retail environment, so they may object to and even block AR discovery.